10 years along side UNICEF
Foxy has been supporting UNICEF in its commitment to protecting children since 2000 by means of concrete economic support and active support to disseminate and promote UNICEF initiatives on a domestic scale.
In 2009 alone, Foxy donated ?200,000 to UNICEF.
Over the years there have been many communication activities promoted and financed by Foxy for UNICEF on the main media (TV advertising campaigns, press campaigns and on the Internet) or destined to encourage the UNICEF Adoption Points present on the territory (for example the creation of display racks for the pigotte (rag dolls), totems and distributing customised balloons). In addition to this there is the use of graphics dedicated to UNICEF on the main Foxy products in the periods concerned by the operations.
The collaboration between Foxy and Unicef has concerned the following projects: Vaccination campaign (2000), Girls at school (2001), Emergency IRAQ (2003) and, since 2002 the initiative Adotta una Pigotta (Adopt a rag doll).