Foxy has been supporting UNICEF in its commitment to protecting children since 2000 by means of concrete economic support and active support to disseminate and promote UNICEF initiatives on a domestic scale.

In 2009 alone, Foxy donated €200,000 to UNICEF.

Over the years there have been many communication activities promoted and financed by Foxy for UNICEF on the main media (TV advertising campaigns, press campaigns and on the Internet) or destined to encourage the UNICEF Adoption Points present on the territory (for example the creation of display racks for the pigotte (rag dolls), totems and distributing customised balloons). In addition to this there is the use of graphics dedicated to UNICEF on the main Foxy products in the periods concerned by the operations.

The collaboration between Foxy and Unicef has concerned the following projects: Vaccination campaign (2000), Girls at school (2001), Emergency IRAQ (2003) and, since 2002 the initiative Adotta una Pigotta (Adopt a rag doll).

UNICEF, the United Nations Children’s Fund is an Agency of the United Nations.

It was created in 1946, and is now present in 158 countries with long term development programmes in the sectors of health, services,water supply, education and assistance to mothers. It also provides assistance with emergency programmes to protect children from the consequences of wars and other calamities. Food, drinking water, vaccinations and medicine: UNICEF’s job is to bring relief to children in need. As well as training local teachers and technicians, nurses and doctors.

UNICEF helped the children of Europe in the post war period. Over the years the UNICEF activity has been concentrated on developing countries: Africa, Asia and Latin America.

In 1965 UNICEF won the Nobel Peace Prize. In 1989 the Convention on the Rights of the Child was approved. It firstly established thatUNICEF would ensure that the respect of the rights of the children in all the world would be upheld.