It is possible to consult the list of distribution companies which distribute Foxy products by individual region.
In any case we recommend contacting the retail outlet to have the final confirmation.
It was launched in 1982 and has progressively acquired exceptional prestige (over 90%) and significant familiarity with consumers. Foxy has been consistently one of the biggest selling Italian brands with a market share of close to 9.0%.
The strategy which has permitted these excellent results is based on three points:
high product quality that has always been at the highest levels of consumer satisfaction in their segments;
constant innovation, that has led to the creation of a series of unique and recognisable products;
regular and solid advertising support, which has allowed the trade mark to develop year after year.
A key element of the strategy has also been its association with important trade marks for specific promotion and advertising ventures. In the case in point, it is worthwhile remembering the partnership with UNICEF, which has been ongoing for over 10 years now.
In the last few years the trade mark Foxy has also been launched in Spain and in Poland, where it is following in the footsteps of its already experimented development in Italy.
Foxy and advertising
Since it was launched, one of the strategic factors has been the use of advertising to create brand prestige and a relationship with customers.
From the beginning advertising has meant above all TV for Foxy. The first advertising campaign dates back to 1986. In 1991 its first advertisement to win an award: it was Cartapaglia, subject "Butler".
The lady fox Foxy, present in all the ads has characterised and made the image of the trade mark unique, demonstrating its high degree of recognition amongst consumers, communicating familiarity, popularity and naturalness. And of course softness.
While TV has undoubtedly been the means most used, during the course of the years Foxy has been present in all the most important media of the advertising market: radio, periodical and daily press, hoardings, cinema and the Internet.
